Thursday 19 January 2012

Comparing Market Structures

Perfect CompetitionMonopolistic CompetitionOligopolyMonopoly
Number of Firmsvery manymanyfewjust one
Freedom of Entryeasyeasydifficult (restricted)nearly impossible
Nature of Productindifferentiateddifferentiateddifferentiated and indifferentiatedubiquitous, such as water, electricity, etc
Implications for Demand Curveperfectly elasticelasticelastic and inelasticmostly inelastic
Average Size of Firmsvery smallsmall - mediumlargehuge
Possible Consumer Demandelasticelasticelastic or inelasticelastic or inelastic
Profit Making Possibilityshort run  - economic profits if price is higher than average costsshort run - economic profit temporary until other firms enter industry due to easy entry.short run - economic profits temporary until other firms enter industry, despite entry barriers.short and long run - potentially indefinite economic profits if unregulated
Government Interventionnonenonesome - government licences to restrict entry, royalties to gov't in certain industries (oil and gas), collusion is illegal in most countriesyes - taxes, nationalization, price setting
Advertising Presencenonelow- mediumhighvery minimal
Control over Pricenone (price takers)minimalsome  complete control (price maker)





Wednesday 11 January 2012

Defining Oligopoly and Game Theory

The East and West sides of a city are serviced by 2 rival drug gangs. Due to a City Hall budget issue, there is a sudden drop in police presence in the Central core of the city. This has created a lucrative new territory to sell drugs in, so both drug gangs see an opportunity to expand their territory. Both know that expanding into this territory is going to be tough, since both gangs have equal amounts of firepower and foot soldiers.  A violent drug war would be unwise, and cause more harm than good (the definition of ‘good’ being a grey area when it comes to drug dealing), due to the mutually assured destruction of both gangs in the long run. The only way for this turf to be utilized by both gangs is to forgo their competition/feud, call a ceasefire, and cooperate by forming a cartel. Both sides know that jointly they can both achieve a profit of $100K each per month if they can agree to stick to a fixed quota decided on by the leaders of the gangs. This collusion between the 2 gangs is by far the best option, as both gangs achieve a modest profit, and they don’t need to worry about a bloody and wasteful turf war. However, there is no honor amongst thieves, and the goal of each gang is to maximize profits, not to cooperate with their competition. The leader of the West gang knows that the ceasefire would be a golden opportunity to get the jump on the East gang by supplying more than the agreed upon quota. This would give the West a profit of $150K per month, leaving East with a paltry $50K. East knows this is what West is thinking of doing, because East was thinking the exact same thing. The drug war is an eventuality, because it’s worth the chance of achieving that higher profit than your rival. Cheating must take place, because if you do not, then your rival will. The results for both gangs if they cheat is $75K per month, AND they both sides are now involved in a drug war.
On a game theory matrix, this example would look like this.
East
Don't Cheat
Cheat
West
Don't Cheat
100 / 100
50 / 150
Cheat
150 / 50
75 / 75


Although legitimate (non-criminal) businesses don’t like to be compared to drug cartels, they share a commonality in that achieving maximum total profits is their main motivation. This example illustrates the mutual interdependence of the few rival firms in an Oligopolistic market. To cooperate or to compete? How does a firm decide? Game theory is a way of statistically analyzing  the possible outcomes/payoffs of all possible decisions. An oligopoly firm must think about the reactions of their rivals every time they want to make a decision. Colluding with your rivals rarely works because the temptation to cheat is too strong as it results in much higher profits and also leave your rival in a position of weakness.
Oligopolies and Monopolistic competition share the common goal of wanting to maximize profit. They both also have control over the prices they charge. They are also similar in that neither is able to achieve allocative or productive efficiency, and operate at excess capacity.
Monopolistic competition between many firms can sustain itself for so long time before the most successful firms get so large and achieve such scale that the industry gets highly concentrated. At this point, the remaining few and large oligopolistic firms now have much more control over price, and are now forced to practice much more non-price competition (advertising, etc). Their large size inhibits competition by making entry of new firms seem very difficult. This concentrated industry with few players creates an environment that fosters mutual interdependence between firms. All firms want to maximize profits, and all firms are rivals competing for customers.  
Personally I believe oligopolistic markets are the best choice. I believe their competition may be wasteful (redundant advertising), but the desire to differentiate your product creates technological changes that benefit not just the industry, but also the consumer in the form of lower prices.
‘Economists Do It With Models’ videos on game theory

Sunday 8 January 2012

Defining Monopolistic Competition



Size
Small Company:
Peter’s Drive-in
Medium Company:
Crave Cupcakes
Large Company:
Tim Horton’s
Features



Differentiated Products?
Y
Y
Y
Control Over Price?
Y
Y
Y, but at the corporate level, not at the franchisee’s behest
Mass Advertising?
N
N
Y
Brand Name Goods?
N, burgers are WYSIWYG
Y
Y
Franchises Available?
N
N
Y
Multiple Retail Outlets?
N, just one really good one on Transcanada highway
Y
Y, but corporate limits number of stores in geographic locations so as not to poach own customers
International Presence?
N
N
Y, including at the Dublin Zoo and a US base in Kandahar
Bulk Buying (Economies of Scale)?
Some
Some
Definitely



Definition:  Monopolistic competition is a market structure where firms compete for things other than price, they compete for customers. In a monopolistically competitive market you will find many firms that acts independently of each other because each one wants a share of the total market demand in their industry. They each sell a product that is similar by definition but the goal is to persuade customers that it is different than the product offered by it’s competitors. For example, people like to eat hamburgers (imagine a fairly inelastic total market demand curve), so the firms have come up with products such as The Whopper, The Big Mac, The Baconator, and The Fatburger (each firm has a fairly elastic demand for their individual product). Technically, they’re all burgers, but each one is a differentiated product. Product Differentiation is a achieved through things like the logo, brandname, or packaging. It is also achieved by operating in a superior location and offering superior service to customers to keep them coming back. They must also occasionally improve or redevelop their product to stay competitive, and also engage in advertising to make their product’s presence known. These things will make the product seem unique to the consumer.
When a monopolistically competitive firm makes economic profits, it will attract new firms to take a slice of that pie.  Monopolistically competitive firms offer ease of entry (with the exception of industries that require a government issued license such as taxi driving because licenses are limited in quantity). Firms also have some control over the prices they charge to their customers.
A monopolistically competitive firm should operate at the output where MR=MC, and use the demand curve as the point where they set their price. This will achieve maximum total profits, but unfortunately not allow the firms to achieve economic (min AC) or allocative (price = MC) levels of efficiency. Operating at excess capacity is the price of offering a unique product and competing in a monopolistically competitive market.